Anything App

Marketing Your App

You earn usage rewards and referral rewards when people use your apps. The more users you reach, the more you earn. Marketing is how you get there.

Why Marketing Matters

Building a great app is only half the work. Both reward programs depend on real users opening and using your apps:

  • Usage rewards accrue when signed-in users use AI features in your published apps.
  • Referral rewards accrue when new users discover the platform through one of your apps, sign up, and verify their email.

Neither happens until people find your app. Treat distribution as part of building, not an afterthought.

Set Up the Basics

Before you promote anything, make sure your app is shareable and your work is discoverable.

  1. Publish your app as public. Public apps can be opened by anyone, appear on your profile, and become eligible for discovery surfaces. See Visibility Settings for the difference between public, unlisted, and private.
  2. Polish the first-run experience. A clear title, description, and obvious first action help new visitors understand the app and decide to sign up.
  3. Confirm your share link works. After publishing, the platform gives you a shareable link. Open it in a fresh browser or incognito window to see what a new visitor sees. See Sharing and Installing Apps.

Get Discovered on the Platform

Sharing your own links is the fastest way to get users today, but the platform also has built-in discovery. Public apps that meet certain quality thresholds can be surfaced on the Explore page, where they appear in curated category sections and in search.

To improve your chances of being surfaced:

  • Publish as public. Only public apps are eligible for discovery (see Visibility Settings).
  • Give the app a clear, specific title and description, and card image so it fits a category and shows up well in search.
  • Make the first-run experience strong. Quality signals matter for whether an app gets featured.

This is one more reason to publish publicly even while you focus on your own distribution.

You have two links worth sharing, and they do different jobs.

  • Your app URL sends people straight into a specific app. Use it when you want someone to try one thing right now.
  • Your profile link shows everything you've published. When someone discovers one app and likes it, your profile lets them find the rest. Share it so people can see all of your public apps in one place.

A few high-leverage places to put your links:

  • Add your profile link to your social media bio. This is the single highest-impact step. Every post you make can drive curious viewers to your bio, and your bio sends them to your full catalog of apps.
  • Pin a post that links to your best app.
  • Add your profile or app link to your newsletter, community posts, and email signature.
  • Drop the app link directly in relevant communities and conversations where the app is genuinely useful.

Because referral attribution follows the link a visitor first lands on, sharing direct links to your apps is what makes you eligible for referral rewards.

The Short-Form Video Playbook

For consumer apps, the most effective marketing channel today is short-form video. Post on:

  • TikTok
  • Instagram Reels
  • YouTube Shorts

Record once and post the same video to all three. Each platform has its own audience and recommendation engine, so the same clip can find completely different viewers on each.

Short-form video works because it shows, rather than tells. A 15-to-45 second clip of your app producing a real result is far more convincing than a description. The algorithms also surface content from new creators, so you don't need an existing following to reach people.

Keep it simple:

  • Hook in the first 2 seconds. Show the result or the problem immediately.
  • Keep it short and fast-paced.
  • End with a clear call to action: tell viewers to grab the link in your bio.

Content Ideas

You don't need a studio. The best-performing app videos are usually casual and authentic.

  • Demos. Walk through your app doing the one thing it does best.
  • Show the outputs. Let the AI-generated result be the star, whether it's text, an image, a video, or an analysis. Strong outputs are inherently shareable.
  • UGC-style videos. Film yourself using the app like a real user would, in a natural setting, talking through why it's useful.
  • Before and after. Show a tedious manual process, then show your app doing it in seconds.
  • Niche use cases. Make a video for one specific audience and the exact problem your app solves for them.

Post consistently. Most creators find that volume and repetition matter more than any single perfect video.

Getting Started

A simple loop to start earning from distribution:

  1. Publish your app as public.
  2. Add your profile link to your social media bios.
  3. Record a short demo video showing your app's best output.
  4. Post it to TikTok, Instagram Reels, and YouTube Shorts.
  5. Point viewers to the link in your bio.
  6. Repeat with new videos and new apps.

For how rewards work once users arrive, see Usage Rewards and Referral Rewards. To cash out, see Transfers and Withdrawals.